Frozen custard is more than a dessert in Milwaukee. It's a culture, a lifestyle and a passion. Find the stories behind your favorite flavor at local festivals and homegrown neighborhood stands.
From the stand that inspired television's Happy Days to the big three - Gilles, Leon's and Kopp's - take a tour through the history of this guilty pleasure. Learn about its humble origins as an unexpected rival to ice cream and its phenomenal success as a concession at the Chicago World's Fair in 1933 that made the snack famous. Milwaukee authors and editors Kathleen McCann and Robert Tanzilo launch a celebration of custard lore, featuring a stand guide and much more. Dig into what makes Milwaukee the Frozen Custard Capital of the World.